Whilst the shopping continues with many deals still to be had, Black Friday has concluded for another year. But was it a success? With a large variety of opinions and statistics continually being published it could be said that the results so far have been mixed.
According to an article via The Guardian, UK shoppers spent over one-fifth more than last year on high street shopping during Black Friday.
Not only this but the article further explains
“The number of payments via Barclaycard, one of the UK’s biggest debit and credit card issuers, were up 23% between midnight and 5pm compared with the same period in 2020, when most of the UK high street was in lockdown and was up 2.4% on 2019.”
Which could suggest a fairly successful Black Friday for retailers across the UK.
However, this success may not have been seen globally. Research conducted by Adobe suggests online spending in the U.S on Black Friday fell to $8.9 billion, which is slightly lower than the record $9 billion reported last year, making this year the first time Black Friday online spend did not increase year-on-year. This trend also continued into Cyber Monday with Adobe analytics marking a 1.4% spending decrease from last year.
There are claims that the largest impact on Black Friday growth is that shoppers are now being more strategic about their gift shopping, buying earlier in the year and shopping flexibly to get the best deals. Although, with Black Friday taking place against a backdrop of shortages of both products and drivers to deliver them it could be suggested that a slight decrease on predicted sales shouldn’t be a great cause for concern and that Black Friday was in fact a success for many businesses given the circumstances.
Cloud Data Exchange on Black Friday
Many of our customers selling online saw a considerable increase in demand over the Black Friday weekend and our integration solution was on hand to help manage this, transferring data such as orders, stock or even customers between their business systems automatically – a process that would otherwise be done manually and often be more straining during high sales periods like Black Friday.
Here’s a look at our transaction breakdown over the Black Friday Weekend:
- At just 10 am on Black Friday itself our integration tool had automated 26,131 data transactions, ending the day at a total of 62,403 data transactions.
- Saturday and Sunday saw Cloud Data Exchange process 83,657 transactions overall with 45,792 processed on the Saturday and 37,865 on Sunday – 5,826 more transactions than the previous week.
- Cyber Monday was the second busiest period with Cloud Data Exchange automating 54,157 data transactions.
- Overall, this equates to 200,217 transactions automated over the Black Friday weekend alone.
These figures not only highlight that our customers have seen high ecommerce demand over this period but that without integration these processes would have been completed manually, costing precious time, money and leaving them susceptible to data input errors.
Utilising data automation tools such as our very own Cloud Data Exchange allows for organisations to automate and monitor their performance, simplify processes, and improve decision making.
When implemented, automation tools allow ecommerce businesses to automatically transfer data such as orders, stock, products and more between your ecommerce, accounting, and ERP systems – removing strain on resources, keeping platforms like ecommerce stores up to date and error free, whilst improving customer service. Perfect during periods like Black Friday!
If your business has found success during Black Friday but struggled to manage processes effectively due to a lack of integration, then why not get in touch and see what Cloud Data Exchange can offer your organisation.