So, your speciality is gorgeous, functional ecommerce web design. Websites that attract increased traffic and achieve increased conversions for your clients.
This is all great news for your clients and likely achieves the objectives of their web build project, but what impact does the website’s success have on their other systems and overall resources?
Should web developers be taking take a more holistic view in their approach to ecommerce web projects – adding even more value, impressing at pitches and increasing client ‘stickiness’ to their services?
Businesses that successfully take increasing orders via their websites can experience the knock on effect of more invoicing, more transaction data entry, more stock level checks, more customer data entry – keying information in to the website itself, as well as accounting systems, customer relationship management systems (CRMs) and more.
Often when putting together an ecommerce web project brief a client is so focused on achieving the objectives of the website, that they don’t consider the effects that a successful website will have on the rest of their business!
Web developers are up against ever increasing competition for business. By proactively addressing the issue of disparate systems in a pitch situation or with an existing client, you can stand out from the competition, inspiring confidence by pre-empting this headache for the client.
Adding a flexible system integration product to your offering is one way to achieve this with no additional development days that can ramp up your proposal’s cost. One that is currently drawing attention and definitely worth considering is Cloud Data Exchange. It’s actually a really simple way to add value to your services.
There are off the shelf connectors for the common ecommerce platforms – Shopify, Magento, WooCommerce, BigCommerce etc. – and Cloud Data Exchange develop new connectors all the time, particularly for web developers with a proprietary ecommerce system.
Let’s take a client that uses the ever-popular Sage 50 for their accounts, as an example. If the client integrates crucial information such as invoices, stock etc. with Sage, synchronising their key accounts data, they’ll save valuable time and have their systems in sync with no additional effort or resources, and no big integration project costs.
If you could add to your pitch that the client could save hundreds of hours in time, as well as reducing manual errors across their systems, there’s no doubt it would help you stand out. Other off the shelf Cloud Data Exchange financial systems connectors include NetSuite, Xero, QuickBooks and, of course, Sage 200.
And let’s not stop at accounting systems. Crucial to an effective ecommerce operation is an up-to-date CRM. Cloud Data Exchange also integrates with all the big names here – Salesforce and NetSuite among them – automatically syncing orders, account information and more.
While our focus here has been on adding value for your customers by offering an integration tool within your product portfolio, there can also be financial gains for you over and above that, where the integration tool provider runs a partner referral programme with a kick-back, a popular win-win route and certainly worth investigating. Look for an integration tool that is fully supported too, one that won’t add to your own workload and costs.
A website, especially a slick ecommerce one, clearly does not stand alone. Understanding this and proactively addressing it holistically with current and potential clients of all sizes – in a way that achieves integration functionality without making your proposal unaffordable – adds to the level of customer service you provide and could be a key way to keep your services ‘sticky’ in comparison to your competition, over and above your outstanding design.