With Amazon Prime Day around the corner, many sellers will be gearing up to sell as much as possible to prime users during this time. Whilst events such as Prime Day can be very profitable for Amazon sellers, processing and dispatching an increased number of orders can often create an unwelcomed strain on resources or even costly errors. To combat this, Amazon sellers must equip themselves with an Amazon integration.
What is Amazon Integration?
Amazon integration is the process of connecting other business software and apps to your Amazon store. This will allow the automatic transfer of data between Amazon and your other chosen systems. By integrating Amazon with accounting, ERP, or CRM platforms, tasks such as order processing can be automated, reducing fulfilment times and improving customer service.
If you are unsure how integrating Amazon with your other business systems can really help, let us run through some of the key benefits.
Perhaps the most obvious benefit to integrating Amazon is the elimination of manual processes. If you are manually transferring orders from Amazon to your accounting software or manually updating your Amazon store stock levels, these processes can now be automated. This can not only free up resources but will improve the speed at which orders are fulfilled. Customers can then receive a faster service and helps you better manage periods of high demand, such as prime day.
Utilising integration also improves data accuracy. Each time data is manually entered into your ERP, CRM, or accounting software from Amazon, there is a chance of errors being introduced- we’ve all done it. By automating the transfer of data, not only will the data remain the same on all platforms, but duplicates will be flagged up, saving costly errors.
Integration also allows finance teams and decision makers to have accurate and real-time numbers at their disposal, allowing for more strategic decisions to be made for the benefit of the business.
As an Amazon Seller, the better your seller ranking the more products you will sell, and integration can help this. By automating the transfer of orders, you can dramatically reduce your fulfilment time and delivery time. Customers who have received a faster service are not only more likely to return but also leave feedback, which helps boost your ranking. What’s more is that the more orders you can fulfil in time then the more trustworthy you become as a seller.
These are just some of the main benefits that we believe makes the most impact. There are many other benefits to integrating Amazon such as better communication across departments and reducing operational costs for example.
How can I integrate Amazon?
Integrating your Amazon seller account may seem like a difficult task that’ll involve costly developers and advanced coding, but that is no longer the case. What you need is an iPaaS solution. An integration-Platform-as-a-Service (iPaaS) offers a platform to build workflows and connect apps in a user-friendly, no-code format, with many also offering prebuilt workflows to make it even easier. We have covered this topic more in-depth in our “What is iPaaS” blog which you may find useful.
At Cloud Data Exchange we offer a platform that connects both cloud and on-premise ecommerce, ERP, CRM, and accounting systems. If you are keen to integrate your Amazon store with your other systems, then we would be happy to help. Our easy-to-use solution provides pre-built connectors to get you up and running in no time. Why not check out our amazon integration page or contact us now for more information.